Amazon UX Observation Case Based On Heuristic Evaluation Rules

 Visibility of system status

When you add something to your cart, Amazon informs you that an item has been added to your cart as well as shows you everything currently inside of your cart.

Match between system and the real world

Amazon uses an image of a shopping cart from the real world to represent the digital shopping cart.



User control and freedom

Amazon allows the user to return to the home page by clicking the logo that is always present in the top left corner. While it isn't started verbatim that this is the home button, it is common practice for the website logos to also be the home button. 


Consistency and standards

The top of Amazon which consists of the logo, shipping location, search bar, login, and shopping cart, stays at the top as you navigate through different pages.



Help and documentation

Amazon dedicates a whole page to help, FAQ, and customer service.

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